Every once in a while, I make the tragic mistake of subscribing to People magazine. It isn’t that I WANT People magazine, it is that People magazine skillfully uses a sophisticated entrapment technique to coerce me into subscribing. It happens at my work.
It goes like this. They send you a color flyer depicting a cover of People magazine with the sales pitch, “54 Weeks of People, Just $47!” That catches your eye, and when you look closer, it says a two-year subscription is just $95. And, get this, a three-year subscription is only $134! And if you subscribe for five years, they actually pay YOU money to take it! Okay, I’m just kidding. They don’t pay you money. They just give it to you for free. Just kidding, again! The deal ends at three years. But still, that’s about 85 cents an issue. In a world where a cup of coffee is four bucks, that’s an amazing deal. And I’m from Alsea, so you can imagine my internal struggle. My cheapskate id starts wrasslin’ with my just-spotted-a-bargain id.
The REAL problem with ordering People magazine is that they start sending you People magazine. EVERY week. Week after week, month after month. It NEVER ends. It’s relentless. Issues start piling up. Stacks of People magazines begin growing throughout the lobby. The stacks sprout everywhere. Pretty soon your office lobby is like a corn maze. You find yourself trying to navigate through the unsteady stacks looking for the front door while desperately trying to avoid becoming the embarrassing victim of a People magazine avalanche. (A tragedy People magazine would gleefully publish on it’s cover!)
What I’m trying to say is that when you are walking through the airport, and you see a copy of People magazine for sale at its standard cover price of $200 (or whatever its insane “cover price”), BUY IT. Buy that ONE copy. Covet it. Alone. It doesn’t need any brother or sister issues. It’s fine being an only child.
I implore you. If you’re itching to do something crazy, go bungee jumping, or maybe skydiving. Heck, sign up for a naked bull riding contest. Just don’t ever, and I mean EVER, lose your mind and subscribe to People magazine.